December 2002 -
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Newsletter Index
In this
issue, you will find:
1.
Seasons Greetings
2. Company Progress
3. What's next?
4. Michelob Ultra and other
beers
5. Monthly Questions (New
Section)
6. Housekeeping
We
hope you enjoy following our journey
through the world of innovation and
great beer.
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Seasons Greetings
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On behalf of the entire team, I would
like to take the opportunity to wish all
of you a healthy and happy New Year and
holiday season. We thank you for all the
encouragement and support we have
received over the past 6 months and look
forward to being able to offer everyone
a beer in 2003.
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Company Progress
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As we mentioned in the last newsletter,
we have taken the last couple months to
work on our brewing methods and
procedures in order to improve the
quality of our beer. So far, we have had
great success with these tests. We also
mentioned that we were working on a
partnership with a potential malting
company. While the deal is not dead, we
feel the chances of success are fairly
slim. Fortunately we were prepared for
this possibility and have developed
relationships with two other companies
that can supply our gluten free malt.
This is a very positive development.
In
other areas, we recently had
conversations with an executive at a
significant player in the brewing
industry and are investigating the
opportunities of working together. We
feel this potential partnership would
not only improve our chances of
long-term company stability but it would
also help to raise the awareness of
celiac disease in the general public.
For
those of you who have contacted us about
investment opportunities, we have not
forgotten about you. We have the unique
opportunity to meet with several
industry business leaders and have them
evaluate our plan. This is a rare
opportunity and we decided to use these
resources to solidify our plan before
sending it to interested parties.
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What's next?
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For those of you in the Northeast, we
have scheduled a taste testing event at
the Healthy Villi, Boston Chapter,
Support Group meeting on Sunday February
2nd. For additional information, please
contact Marjorie Rogers, Membership
Chairperson (76513.1527@compuserve.com)
for more information on the event.
We
plan on scheduling other events around
the country starting in the early
spring.
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Michelob Ultra and others
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We continue to notice postings to the
listserve and other discussion groups
about the status of Michelob Ultra (low-carb
beer) and other potentially safe beers
for Celiacs. To our chagrin, we continue
to get unsupported reports that Michelob
Ultra is a rice beer. This is completely
false. While Michelob Ultra does contain
a percentage of rice, as does Bud and
Bud Lite, the main ingredient is still
barley. This information comes directly
from the Anheuser-Busch web site
(http://www.anheuser-busch.com/news/MichelobUltraLaunch.htm).
With that said, we do not know the
levels of gluten or gluten peptides that
are in the beer. Therefore, we can say
with some degree of certainty that
Michelob Ultra does contain gluten
and/or peptides; we just cannot say
whether or not the levels are low enough
to avoid reactions and/or intestinal
damage. Therefore, every one needs to
make their own decision in regards to
drinking this beer.
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Monthly Question(s)
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Since we get quite a few questions from
our great supporters that seem to be of
interest to others, we decided to
dedicate a section of our newsletter to
answer some of your more frequent
questions.
1)
As celiacs, do you plan on giving back
to the community that supports you? The
short answer is absolutely. We have
already donated several cases of beer
that were used to raise money for the
University of Maryland Celiac Research
Center. We are also investigating
becoming a national sponsor for the
Celiac Walk in May. Once we become
profitable, we can clearly do more; such
as funding research grants and
supporting other celiac endeavors.
2)
Where will be able to find/buy your
beer? Hopefully our beer will be
available everywhere. Realistically
speaking, we will not be able to
distribute our beer to the entire US for
our initial launch. We are working with
a couple large grocery chains to offer
our products as well as some mail
order/internet companies that can ship
to some of the more rural areas. This
should give us the largest initial
coverage possible. For states that do
not allow beer to be sold in
supermarkets (such as Pennsylvania), we
will be working with beer distributors.
We are also working with a company to
distribute our beer in the UK. We are
looking for a similarly interested
company in Canada and Australia. We are
working very hard to make sure that
everyone that wants to purchase our
beer, can do so with convenience.
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HouseKeeping
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If you were forwarded this newsletter by
a friend and would like to subscribe,
you can do so at our web site
www.bardsbeer.com/signup.asp .
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you would prefer to no longer receive
this newsletter please email info@bardsbeer.com
with 'unsubscribe' in the subject line.
Happy New Year,